Fullstory's Funnels & Conversions helps you understand where and why users are getting lost in your digital experience. By visualizing the paths users take, you can validate that your designed workflows are functioning as intended and quickly identify areas where users deviate or fail to convert. Fullstory automatically captures every user step, allowing you to pinpoint friction points between initial engagement and desired outcomes, such as completing a purchase or signing up for a service. With features like automatic surfacing of performance issues and user sentiment signals like rage clicks, you can quickly spot and solve problems. The platform also allows you to quantify the revenue lost due to user pain points, enabling you to prioritize actions that will have the most significant impact on your bottom line. Convenient access to KPIs and the ability to save high-priority funnels to team dashboards help you track and demonstrate improvements over time. Fullstory empowers everyone in your organization to use data to problem-solve, collaborate across teams, and fix bugs together, ultimately leading to better user experiences and increased conversions.

Features:

• See how people are really using your product: You painstakingly built perfect workflows–right? Now see how users are actually navigating, and where they’re failing to complete or convert.
• Spot and solve problems, fast: Automatically surface performance issues and user sentiment signals like rage clicks, and see how much they’re impacting your bottom line. Pair that with the power of Session Replay to experience it all from the user’s perspective and identify next steps.
• Show your success over time: Get convenient access to your KPIs to show how your team has improved the product over time. Track completion rates or speed-to-finish by saving high-priority funnels to team dashboards.
• See the full truth of the user experience: Automatically capture every user step to catch the challenges between log-in and completion. Identify what friction stands between browsing product grids and completing checkout—then eliminate it.
• Empower everyone to act faster (and smarter): Accessible user interface and no-code tools enable everyone in your organization to use data to problem-solve. Use built-in communication tools to collaborate across teams and fix bugs together.
• Quantify the revenue you’re losing to friction: For digital experiences with revenue-generating actions—from ecommerce and gaming, to travel and insurance—see exactly how much money you are losing due to user pain points so you can prioritize exactly where to take action.