Data Direct by Fullstory supercharges your data ecosystem with behavioral data, sending clean, structured information straight to your data warehouse, including BigQuery, Snowflake, RedShift, and Amazon S3. This enables teams to improve personalization and increase conversions. Data Direct makes data collection easy, allowing teams to create and update data definitions using AI-driven suggestions within a user-friendly hub. It helps you take action on customer sentiment, catching expansion and conversion opportunities with streaming webhooks and individual visit APIs. Optimize with behavioral data at scale using user journeys to combine behavioral data and key metrics for better experiences. Data Direct also helps decrease cart abandonment by using AI to identify issues in your funnel, trigger real-time, user-specific discounts to turn customer frustration into delight, and identify and counteract fraudulent behaviors in real-time. Access rich datasets uniquely tailored to your needs with proprietary, AI-driven data collection that adapts seamlessly with your site or app.