Frequence Builder is an integrated platform designed for local advertising agencies and media sellers to configure, customize, and integrate their media buying workflow. It remains a fully integrated solution rather than a patchwork of point solutions, powered by proprietary technology that drives automation, streamlined operations, and scalable growth. Users can define tactics, build a product taxonomy, codify business rules, map workflow steps, and set permissions to align with unique processes. The platform also supports layout, widget, and branding customization so teams can tailor the UI and data presentation to their organization's needs.

With built-in integration capabilities, Frequence Builder pools owned and operated media data into a single, accessible space, offering a comprehensive view of all campaigns. The Frequence and Madhive collaboration combines an advanced local advertising platform with a streaming ads capability to plan, target, and measure campaigns, empowering media professionals to maximize reach and ROI. Built for advertising professionals, the platform scales from small shops to large media companies, delivering an all-in-one solution for planning, targeting, and performance measurement.

Features & Benefits

• Own Your Workflow: Tailor the entire platform to match unique business rules, taxonomy, and branding; iterate across configurations to optimize efficiency.
• Configure: Set up tactics, taxonomy, business rules, workflow steps, and access controls for precise operational control.
• Customize: Adjust layout, widgets, slides, and branding with data-level sophistication using templates and algorithms.
• Integrate: Pool owned and operated media data in one space for a unified view of campaigns.