Overview

Fredhopper by Crownpeak is an AI‑driven product discovery and merchandising platform tailored for modern e‑commerce. It blends powerful machine learning automation—such as semantic and vector search, AI scoring, and multilingual support—with full curator control via ranking rules and visual merchandising tools. The platform enables global brands to scale internationally, reduce manual tasks, increase average order value, and boost conversion by intelligently blending data‑driven automation with hands‑on merchandising.

Features and Capabilities

• **AI‑Powered Search: **Natural‑language, semantic and vector search with spell correction, synonyms, fuzzy matching, and zero‑result rescue.
• **Multilingual Semantic Search: **Supports over 50 languages seamlessly, ideal for global e‑commerce environments.
• **AI Scores: **Analyzes real-time shopper behavior to dynamically personalize product rankings and recommendations.
• **Intelligent Merchandising: **Automates repetitive tasks, reducing manual effort by up to 60% while preserving control through customizable ranking tools.
• **Visual Merchandising: **Drag‑and‑drop interface for creating curated campaigns, performing A/B tests, and tracking performance.
• **Personalized Recommendations: **Enables cross-sell, upsell, and “shop the look” experiences through a mix of algorithms and business rules.
• **Insights & A/B Testing: **Built-in analytics provide data on search behavior, click-through rates, and zero-result terms for optimization.
• Internationalization: Adapts to local market trends, languages, and shopping behaviors while supporting global scaling.
• **Headless APIs & Integration: **Offers flexible APIs and ready-to-use connectors for integration into any e‑commerce infrastructure.