Marketing agencies, dig ad providers, and other martech providers shouldn’t have to choose between building complex data infrastructures and delivering results for their dealership clients.
Vendor
Foureyes
Company Website
Connected dealer data where you want it & how you need it
Marketing agencies, dig ad providers, and other martech providers shouldn’t have to choose between building complex data infrastructures and delivering results for their dealership clients. Foureyes Connect helps its partners do both with a self-serve platform that _easily _collects and sends dealer-authorized data whereever its needed.
Collect, Normalize, Connect
Foureyes Connect allows partners to automate the collection of data from the sources they need in automotive -- think CRM, website, DMS, and other 3rd party sources. And once normalized, Foureyes Connect creates an enriched customer profile with personal data, shopping activity and inventory interests.
Activate, Measure
With this kind of complete data in one place, partners can easily build audiences and push the data where they need it in just a few clicks:
- 3rd party platforms (e.g. Facebook, Google Ads, Google Analytics, Mailchimp)
- Warehousing (e.g. Snowflake, AWS)
- Reporting (e.g. Foureyes, CSVs, etc.) From getting data into Google Analytics, to launching proprietary email programs for specific shoppers, to getting a true look at performance across digital channels and CRMs, Foureyes Connect makes it easier than ever.
Dealer-authorized data the way you want it and need it
Foureyes Connect is the easy-to-use, dealer-authorized data platform to power and improve your solutions. With minimal technical overhead required, anyone can use the self-serve platform to achieve and measure meaningful KPIs for their dealership clients, while also building upon their vendor-client relationships as a result.
Capabilities
- Connected Data: Automatic collection from CRM, web, DMS, etc.
- Rich Profiles: Combined shopping behavior and inventory interests
- Easy Distribution: Push data wherever you need it
- Real Attribution: Show true impact of marketing spend
- Custom Audiences: Target based on actual shopping behavior
Possibilities
- Target inventory-specific email campaigns
- Match marketing to real-time inventory needs
- Measure performance across all touchpoints
- Build data-powered products
- Prove ROI with sales attribution