Fohr is a SaaS platform designed to streamline influencer marketing by connecting brands with a network of over 300,000 creators. The platform enables brands to search, filter, and group influencers based on detailed metrics, content, and demographics. Fohr supports the full campaign lifecycle, from discovery and outreach to campaign execution and performance analysis. The system is built with a video-first architecture, reflecting the shift in social media content, and provides advanced analytics, reporting dashboards, and workflow automation. Influencers can set and track personal growth goals, while brands benefit from competitor insights, campaign management tools, and real-time reporting. The platform is self-service, allowing marketing teams to manage influencer relationships and optimize strategies efficiently.

Key Features

Influencer Discovery & Search Find and filter over 300,000 creators using advanced metrics and content analysis.

• Search by demographics, engagement, and content type
• View detailed influencer profiles and performance data

Campaign Management End-to-end tools for planning, executing, and tracking influencer campaigns.

• Group and brief influencers
• Send offers and manage campaign workflow

Analytics & Reporting Dashboards Real-time insights into campaign and influencer performance.

• Track key metrics, brand mentions, and content effectiveness
• Compare influencer performance and export reports

Competitor Insights Monitor competitor influencer activity and content trends.

• Identify top-performing content tagging competitors
• Surface new influencer opportunities

Goal Setting for Influencers Influencers can set, track, and achieve personal growth goals.

• Choose from interactions, followers, testimonials, and posts
• Progress tracking and milestone management

Video-First Architecture Optimized for video content and modern social media platforms.

• New metrics for video engagement
• Enhanced content viewing and analysis

Benefits

Streamlined Influencer Marketing Centralizes discovery, outreach, and campaign management.

• Reduces manual effort and increases efficiency
• Enables faster campaign execution

Data-Driven Decision Making Advanced analytics and competitor insights inform strategy.

• Improves influencer selection and campaign ROI
• Enables real-time performance optimization

Enhanced Collaboration Facilitates communication between brands and influencers.

• Supports group messaging and campaign coordination
• Builds stronger, long-term partnerships

Scalable for Teams Self-service platform supports marketing teams of all sizes.

• Suitable for agencies and in-house teams
• Manages multiple campaigns and brands simultaneously