Flowix is an artificial intelligence platform that leverages camera systems to monitor and analyze the movement and behavior of people in physical environments such as retail stores. The system captures data on how many people pass by, enter, and make purchases, as well as how long they stay and which areas or shelves attract the most attention. Flowix segments visitors by demographic and psychographic profiles—including gender, age, mood, profession, and income—using advanced AI algorithms. This data provides businesses with detailed insights into customer behavior, enabling more informed decision-making to optimize store layouts, marketing strategies, and customer experiences. The platform is designed to increase average transaction value and purchase frequency by helping businesses better understand and engage their customers.

Key Features

AI-Powered People Counting Automated, accurate measurement of foot traffic.

• Counts people passing by and entering the store
• Tracks conversion rates from entry to purchase

Behavioral Analytics Detailed analysis of customer actions and movement.

• Monitors time spent in store and specific areas
• Identifies popular aisles and shelves

Customer Profiling Advanced segmentation for targeted insights.

• Segments by gender, age, mood, profession, and income
• Provides psychographic and demographic breakdowns

Path Tracking Visualizes customer journeys within the space.

• Maps paths taken through aisles and store zones
• Highlights high-traffic and high-interest areas

Real-Time Data & Reporting Immediate access to actionable insights.

• Dashboards and reports for quick decision-making
• Supports data-driven marketing and operational changes

Benefits

Improved Customer Understanding Enables data-driven business strategies.

• Deep insights into who customers are and how they behave
• Supports personalized marketing and service improvements

Optimized Store Layout & Operations Enhances efficiency and sales potential.

• Identifies underperforming areas for targeted action
• Informs staff allocation and product placement

Increased Revenue Opportunities Drives higher sales and customer retention.

• Helps increase average ticket value and purchase frequency
• Enables more effective promotions and engagement