Fishbowl GRM is a comprehensive Guest Relationship Management platform specifically designed for restaurants, empowering marketers and operators to transform how they connect with guests. It unifies siloed guest data, creating rich, 360-degree profiles that capture transactions, engagement, and behavior. By leveraging these insights, the platform enables targeted marketing automation across various channels like email, SMS, and online ordering, ultimately driving guest recency, frequency, and lifetime value. Fishbowl GRM combines the analytical power of a Customer Data Platform (CDP) with the flexible relationship management capabilities of a Customer Relationship Management (CRM) system, providing a single source of truth for guest insights. This allows restaurants to deliver highly personalized experiences, boost engagement, and optimize revenue without relying on third-party providers for online ordering. The platform also integrates seamlessly with existing restaurant tech stacks through its Connections Marketplace, ensuring a unified operational experience.

Features & Benefits

• CDP & CRM Integration
  • Unifies guest data and insights across platforms, creating a single source of truth for smarter decision-making and personalized experiences.
• 360-Degree Guest Profiles
  • Gathers transactions, engagement, and behavior into comprehensive profiles, enabling precise personalization and loyalty driving.
• Smart Segmentation
  • Allows hyper-targeted audience creation based on purchase patterns, dining frequency, and loyalty tiers for precision marketing.
• Email Marketing Campaigns
  • Delivers personalized, data-driven emails with automated journeys, performance tracking, and offers designed to increase visits.
• SMS Messaging Campaigns
  • Reaches guests instantly with flash deals and personalized reminders, capturing attention and driving traffic directly from their phones.
• Integrated Online Ordering
  • Simplifies online ordering management from a digital storefront, optimizing promotions, increasing sales, and tracking performance without third-party reliance.
• Guest WiFi Data Capture
  • Collects guest information upon login, building engagement opportunities and growing the database while keeping guests connected.
• Marketing Automation
  • Automates email, SMS, offer, and loyalty campaigns at scale, streamlining workflows and optimizing guest journeys for long-term engagement.
• Loyalty Programs
  • Creates hassle-free loyalty programs that track engagement, offer personalized perks, and encourage repeat visits by turning every visit into progress toward rewards.
• Rewards & Offers Management
  • Enables creation, management, and optimization of promotions based on guest behavior and location, refining campaigns in real time to boost redemptions.
• Connections Marketplace
  • Integrates effortlessly with leading industry tech partners, including POS and delivery platforms, for a unified experience across all restaurant systems.
• Insights & Analytics
  • Provides comprehensive analytics and reporting to measure campaign ROI, identify high lifetime value guests, and make data-driven decisions.
• AI-Enabled Technology
  • Leverages machine learning for smart segmentation suggestions, streamlined workflows, and deeper data analysis, enhancing marketing effectiveness.