FIS AI 360 is a comprehensive customer loyalty program software designed for financial institutions to enhance customer relationships by recognizing and rewarding the total value of their interactions. Moving beyond traditional cardholder-centric programs, it encompasses the full spectrum of a customer's banking relationship across all product lines. The software empowers institutions to create and refine data-driven, real-time loyalty strategies, allowing them to offer differentiating rewards such as waived fees, lower interest rates, or cash back. It features seamless integration into core banking systems, automatically applying rewards across all accounts within a product suite. The platform provides custom data analytics and revenue growth plans, supports personalized promotions targeting specific customer and product segments, and offers differentiated benefits that acknowledge the overall customer relationship. An extendable rules engine allows for quick strategy adjustments and differentiation across geographies, products, and customer segments, fostering deeper, lasting customer bonds.

Features & Benefits

• Integrated Rewards
  • Seamlessly integrates into the core banking system, automatically applying rewards across all accounts within a product suite.
• Data-Driven Plans
  • Provides custom data analytics and revenue growth plans to optimize customer loyalty strategies.
• Personalized Promotions
  • Enables targeting of specific customer and product segments with meaningful and relevant promotions.
• Differentiated Benefits
  • Offers product and service benefits that recognize the overall value of the customer relationship.
• Extendable Rules Engine
  • Allows for quick strategy adjustments and differentiation across geography, products, and customer segments.