Firebase Cloud Messaging (FCM) is a cloud service that allows developers to send notifications and messages across platforms such as Android, iOS, and web applications. It provides a reliable and cost-free method for server-device communication.

Key Features

• Message Types: Supports both notification messages (displayed by FCM) and data messages (processed by the client app).
• Versatile Targeting: Messages can be sent to single devices, groups of devices, or devices subscribed to specific topics.
• Platform Support: Compatible with Android, iOS, and web applications.
• Integration: Can be integrated using Firebase Admin SDK or FCM server protocol.
• Analytics Integration: Messages can be tracked with Google Analytics for user engagement insights.

Benefits

• Cost-Effective: FCM is a cost-free service for sending messages.
• Cross-Platform Compatibility: Works seamlessly across different platforms.
• Reliable Delivery: Ensures reliable message delivery to targeted devices.
• Enhanced Engagement: Helps in driving user re-engagement through targeted notifications.