Finteza is a comprehensive analytics and advertising management platform developed by MetaQuotes Ltd. It provides real-time data on traffic sources, user behavior, conversion funnels, and advertising performance. Designed for marketers, analysts, and webmasters, Finteza offers actionable insights to optimize ROI, detect low-quality traffic, and improve user engagement. The platform supports over 50 CMSs and SDKs, ensuring seamless integration with websites and apps.

Features

• Advanced Analytics: Go beyond basic metrics with detailed reports on traffic, conversions, and user behavior.
• Bot Detection: Identify and classify bad traffic including bots, scammers, and spammers.
• Automated Funnels: Create multi-level conversion funnels by pages, events, sources, UTM tags, keywords, and ad banners.
• Audience Analysis: Segment users by device, IP, location, browser, and language without violating privacy.
• Page Analytics: Compare page performance, optimize conversion rates, and analyze bounce rates and session durations.
• Traffic Source Evaluation: Real-time conversion tracking across all traffic channels including Google Ads, Facebook, and affiliates.
• Advertising Engine: Manage ad zones, banner rotation, payments, and performance reports in one interface.
• Multi-Step Traffic Quality Measurement: Analyze user behavior and detect low-quality traffic to optimize ad spend.
• A/B Testing & Retargeting: Set up and analyze marketing experiments and retargeting campaigns.
• No Data Sampling: Ensures accurate and complete analytics without approximations.
• Visualized Funnels: One-click funnel generation for presentations and reporting.
• Custom Filters: Create multi-level reports using combined audience filters.

Benefits

• Cost Efficiency: Save up to 82% on advertising budgets by identifying and eliminating inefficient campaigns.
• Conversion Optimization: Understand user journeys and improve conversion rates with detailed funnel analysis.
• Traffic Quality Control: Prioritize high-quality traffic and reduce bounce rates.
• Actionable Insights: Make informed decisions with precise, real-time data.
• Integrated Advertising Management: Sell and manage ads directly from the platform.
• Scalable & Flexible: Suitable for digital publishers, e-commerce businesses, and marketing agencies.
• Privacy-Conscious: Provides deep audience insights without compromising user privacy.
• Fast & Lightweight: Distributed server network ensures performance without slowing down websites.