Fathom Analytics is a privacy-first website analytics SaaS that offers simple, cookie-free tracking and reporting. It provides essential insights into website traffic and user behavior without collecting personal data or requiring complex setup. Fathom is fully compliant with GDPR, CCPA, and other privacy laws, making it a trustworthy alternative to Google Analytics for businesses seeking to protect user privacy while gaining actionable analytics127.

Key Features

Simple Setup Get started by adding a single line of code to any website, CMS, or framework.

• Works with any web technology
• No technical expertise required

Privacy Compliance Fully adheres to GDPR, CCPA, PECR, ePrivacy, and more.

• No cookies or invasive tracking
• No need for cookie consent banners

Real-Time Analytics Instantly view traffic and user activity as it happens.

• Accurate human visitor data (blocks bots and spam)
• Real-time dashboard

Event Tracking Custom events for tracking user interactions such as sign-ups, clicks, and sales.

• Optimize campaigns and user flows
• Flexible event definitions

Forever Data Retention All analytics data is retained indefinitely.

• Access historical data anytime
• No data expiry

Automated Reporting Receive weekly or monthly email reports.

• Stay informed without logging in
• Shareable with stakeholders

Campaign and UTM Tracking Track marketing campaigns and newsletter performance.

• Analyze sources and conversions
• UTM parameter support

Performance and Scalability Lightweight script (2kB) with global CDN delivery.

• No impact on site speed or SEO
• Handles high-traffic spikes

Developer-Friendly API Robust API for integrations and custom workflows.

• Integrate with any tech stack
• Power user dashboards and automation

Benefits

Enhanced Privacy Protects visitor privacy by design.

• No personal data collection
• Avoids legal risks and user distrust

Simplicity and Usability Minimalist dashboard with clear metrics.

• No training required
• Focus on actionable insights

Reliable and Accurate Data Excludes bots and spam for trustworthy analytics.

• Pay only for real human visits
• Informed decision-making

No Cookie Banners Eliminates the need for cookie consent notices.

• Cleaner user experience
• Faster website performance