The Supermetrics Facebook Public Data connector is a SaaS tool that enables users to transfer publicly available Facebook data—including follower counts, posts, and engagement metrics—into a wide range of reporting, analytics, and storage platforms. It is designed for marketers and analysts who need to benchmark against competitors, monitor page growth, and generate actionable insights from public Facebook data without manual data collection or coding.

Key Features

Comprehensive Data Extraction Collects a wide array of public Facebook metrics and dimensions.

• Access to 24 metrics and 68 dimensions, such as follower counts, posts, and likes.
• Enables benchmarking against competitors and tracking audience growth.

No-Code Custom Fields Allows creation of custom calculated fields directly in the interface.

• Users can define their own metrics without programming.
• Supports tailored reporting and analysis.

Multiple Data Destinations Seamlessly integrates with popular analytics and storage tools.

• Supports Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Azure Synapse, Snowflake, Amazon Redshift, and more.
• Facilitates data centralization for further analysis.

Ready-Made Templates Provides templates for fast report building.

• Quick start with pre-built reporting templates.
• Reduces setup time for common analytics needs.

Automated Data Transfers Automates the movement and refresh of Facebook public data.

• Schedule regular data updates to keep reports current.
• Eliminates manual data import/export.

Benefits

Efficient Competitive Benchmarking Enables users to analyze and compare public Facebook data across multiple pages.

• Quickly identify industry trends and competitor performance.
• Make informed decisions based on up-to-date, comprehensive data.

Time Savings and Automation Automates data collection and reporting workflows.

• Reduces manual work and potential for errors.
• Ensures reports are always current with scheduled data refreshes.

Flexible Reporting and Analytics Customizable to fit various business intelligence needs.

• Integrates with a wide range of analytics tools and data warehouses.
• Supports both simple dashboards and complex, custom reports.