The Facebook Pixel is a code snippet integrated into a website to track user actions, such as adding items to a cart or completing a purchase. This data allows for the measurement of advertising effectiveness, enabling businesses to retarget customers with Facebook ads. The tool helps ensure ads are shown to the most relevant audience, including new customers or those who have visited specific pages. It supports automatic bidding strategies to reach users likely to convert and provides insights into ad performance by measuring post-view and post-click activity. Installation involves obtaining a Pixel ID from Facebook Ads Manager and pasting it into the Dukaan plugin settings.

Features & Benefits

• Audience Targeting: Ensures ads reach the right people by identifying new customers or users who visited specific pages or took desired actions.
• Sales Optimization: Drives more sales through automatic bidding that targets users more likely to convert.
• Ad Measurement: Measures the impact of ads by tracking user actions on the website after ad interaction.
• Retargeting Capabilities: Enables future outreach to customers who have taken specific actions on the website through Facebook ads.