Overview

ClickCease is an ad-fraud protection solution focused on detecting and blocking fake profiles, bots and invalid impressions across Facebook, Instagram (and Messenger) ad placements. The product monitors traffic in real time, analyzes dozens of behavioral and technical signals for each visit, and automatically excludes invalid audiences from campaigns so advertisers preserve budget, improve conversion data accuracy, and reduce wasted spend. ClickCease is integrated with Meta-approved APIs and offers dashboards, visitor analytics, and session replays to help teams investigate suspicious activity and tune protections.

Features and Capabilities

• Real-time blocking: ClickCease detects fraudulent activity using many analytical data points and can add invalid sources to exclusion lists within seconds, stopping wasteful clicks and impressions immediately.
• Platform coverage: Protects Facebook, Instagram, Messenger and Audience Network placements — fraud detected on any placement can be excluded across campaigns.
• Detection signals & analytics: Uses 30+ data points per visit (device, OS, behaviour patterns, geolocation, proxy/VPN flags) to classify traffic; provides detailed visitor analytics so you see where clicks came from and why they were flagged.
• Auto-exclude & integration: Automatically excludes invalid audiences from ad targeting lists and works by linking your account and pixel to the protection service for automated exclusion and reporting.
• Session recordings & behavioral forensics: Records visitor sessions and mouse/scroll patterns to help verify human vs. bot behavior and support manual investigation or appeals.
• Configurable thresholds & industry presets: Adjustable click thresholds and industry-based presets let you tune sensitivity to your business and campaign type without blocking legitimate users.
• VPN / proxy & known-bad lists: Explicit filters to exclude VPN/proxy traffic and a maintained blacklist of known fraudulent IPs and sources.
• GDPR & CCPA compliance support: The product highlights data-protection compliance and provides controls aligned with GDPR and CCPA privacy requirements.
• Agency & multi-account support: Designed to support agencies and advertisers with multiple accounts/campaigns, including reporting and white-label / multi-account workflows.