ezID is Ezoic’s first-party data solution designed to help publishers unlock more revenue from their audience lists and registered users. It enables websites to securely connect hashed emails or phone numbers to advertising identity providers, improving ad targeting and bid performance without compromising user privacy. ezID simplifies the complex process of integrating first-party data into the programmatic ad ecosystem, offering a one-step setup via file upload, API, or plugin. As privacy regulations evolve and third-party cookies phase out, ezID provides a future-proof way to monetize audiences directly and independently. It supports Google One Tap for seamless user conversion and adapts to every email provider, making it easy to personalize campaigns and connect with high-value advertisers.

Features

• Privacy-Safe Identity Matching: Hashes emails and phone numbers for secure ad targeting.
• One-Step Integration: Upload lists or activate integrations to connect with ad identity providers.
• Google One Tap Support: Converts visitors into subscribers or logged-in users with a familiar interface.
• Flexible Data Connection: Integrate via API, email plugins, or direct uploads.
• Email Provider Compatibility: Instantly generate personalized variables for campaigns.
• Private & Secure: Data remains in your possession; only hashed data is stored.
• Supply Path Optimization (SPO): Streamlines ad buying for higher revenue and fewer intermediaries.
• No Cookies Required: Fully compliant with global data privacy legislation.
• Analytics Dashboard: Track subscriber growth and audience performance.

Benefits

• Higher Ad Revenue: Identified visitors generate up to 41% more revenue than non-identified ones.
• Revenue Independence: Work directly with advertisers and reduce reliance on third-party platforms.
• Enhanced Audience Value: First-party data allows advertisers to bid more competitively.
• Frictionless Setup: Quick integration with minimal technical effort.
• Future-Proof Monetization: Compliant with privacy laws and cookie-less environments.
• Improved User Engagement: Easier conversion of visitors into subscribers or logged-in users.
• Custom Campaigns: Personalize email and ad experiences with dynamic audience variables.
• Secure Data Handling: Ensures user trust and protects sensitive information.