Expanded VAS for High-Growth Digital Channels

This Electrum solution enables banks and retailers to rapidly expand value-added service offerings—such as airtime, data bundles, bill payments, lottery, and event tickets—across digital channels like mobile apps, web, POS, and USSD. It supports fast integration, high availability, and multi-provider routing for a comprehensive, always-on VAS marketplace.

Features

• Prebuilt multi-channel APIs for easy connection across digital, USSD, and POS channels
• Support for a wide variety of VAS—including airtime, data, bill payments, lottery, travel, and event bookings
• Multi-provider routing with load balancing and automatic failover
• Real-time transaction lookups, reporting, and monitoring
• Single integration point to access multiple VAS providers simultaneously
• Configurable catalog and pricing rules per channel or product
• Cloud-native architecture for high scalability and resilience
• Support for rapid addition of new VAS providers and service types

Capabilities

• Omnichannel delivery of VAS through mobile apps, web platforms, USSD, and POS
• Preference-based routing to the most available or competitive provider
• High availability “always-on” service through redundant provider networks
• Dynamic orchestration of transactions across multiple VAS providers
• Comprehensive catalog management with channel-specific rule configuration
• Real-time transaction insight and operational dashboards
• Automated reconciliation, settlement, and reporting workflows
• Scalable service capable of handling high transaction volumes

Benefits

• Enables rapid deployment of extensive VAS offerings without multiple integrations
• Boosts customer retention by providing a one-stop digital marketplace for services
• Increases revenue through expanded product range and multi-provider pricing optimization
• Minimizes downtime and service disruption with built-in load balancing and failover
• Reduces operational complexity via central catalog and routing management
• Supports growth by easily on‑boarding new services and providers
• Enhances user experience through reliability and seamless omnichannel delivery
• Delivers real-time insights that support data-driven optimization and scaling