The CM.com Event Marketing platform is designed to enhance engagement with event attendees, drive ticket sales, and foster loyalty through personalized communication and data-driven insights.

Key Features

Data Collection Collects first-party data to build rich profiles of attendees.

• First-party data collection
• Profile building

Segmentation Segments attendees based on preferences and behavior.

• Real-time segmentation
• Behavioral insights

Automated Journeys Automates marketing workflows across multiple channels.

• Workflow automation
• Omnichannel marketing

Personalized Communication Delivers personalized messages through preferred channels.

• Tailored messaging
• Multi-channel delivery

Analytics Provides meaningful insights into campaign performance.

• Real-time analytics
• Performance measurement

Benefits

Enhanced Engagement Boosts attendee engagement with personalized interactions.

• Increased attendee satisfaction
• Tailored experiences

Revenue Generation Drives ticket sales and upsells merchandise through targeted campaigns.

• Increased ticket sales
• Merchandise upselling

Data Centralization Integrates all data streams into a single platform for better management.

• Unified data management
• Improved decision-making