EthOS, now a member of the OvationMR family, offers a cutting-edge, video-first platform designed to empower businesses with unparalleled human-centered insights. It provides a unique window into genuine customer behaviors, feedback, and needs, enabling organizations to make more informed, customer-centered decisions. The platform supports a comprehensive workflow from participant recruitment to data analysis and findings sharing. A core strength of EthOS lies in its flexible and robust participant recruitment capabilities. Users have the flexibility to recruit from their own networks or leverage EthOS's integrated panel, which is among the industry's most comprehensive. This panel boasts a diverse network of over 3 million participants spanning more than 150 countries, ensuring global reach and access to virtually any B2C or B2B audience. Precise targeting is facilitated through options like location, demographics, job titles, industry, and advanced customizable screening capabilities. EthOS places a high emphasis on data integrity and participant quality, employing rigorous anti-fraud protocols to ensure each participant profile is authentic and reliable, thereby upholding the highest standards of data collection. The platform supports a wide array of research methodologies and solutions, including Diary Studies, Video Surveys, Mobile/Digital Ethnography, Usability Testing, Interview Analysis, Concept/Product Testing, UX Research, Consumer Insights, and CX Research. These tools allow for a holistic approach to understanding user experiences and market dynamics.

Features & Benefits

• Flexible Participant Recruitment
  • Offers the ability to recruit from internal networks or tap into EthOS's integrated panel, simplifying the connection with target audiences.
• Global Reach & Precise Targeting
  • Access a diverse network of over 3 million participants across 150+ countries, enabling studies of any B2C or B2B audience with granular targeting by demographics, location, job titles, industry, and custom screening.
• Assured Participant Quality
  • Utilizes rigorous anti-fraud protocols to ensure authentic and reliable participant profiles, upholding the highest standards of data integrity and quality.
• Comprehensive Research Methodologies
  • Supports a wide range of qualitative and quantitative research approaches and solutions.
  • Diary Studies
  • Video Surveys
  • Mobile/Digital Ethnography
  • Usability Testing
  • Interview Analysis
  • Concept/Product Testing
  • UX Research
  • Consumer Insights
  • CX Research
• Project Management & Analysis Tools
  • Provides capabilities to manage projects, analyze collected data, and share findings efficiently within the platform.