Manage internal branding and product naming projects more effectively with our streamlined Brand Proposal tool. Marketing teams, product owners, management and other stakeholders submit proposals and requests for new branding via a centralized and collaborative system and workflow, ensuring that naming is aligned with corporate strategy and trademarks are cleared before product launch.
Vendor
Questel
Company Website
Collaborative workflow for trademark and design proposals
Simplify Your Brand Proposal Workflows
From trademark or design proposal to filing, and minimize your product-to-asset turnaround time. In a unique and secured interface, capture proposals for new trademark names, logos, or designs, and simply follow the workflow up to filing.
Brand Project
Brand projects are defined each time new proposal campaigns are launched, defining the scope of this campaign
- Are you creating a new product or a designing a new identity?
- What geographical scope and what technical domain should be covered?
- Are there known existing competitor names or products which not to infringe? Etc…
- Once a campaign is created, it can be open to proposals.
- Reviews, ratings and comments will help the decision committee foster their conclusion, providing a solid fast-track decision process.
Benefits
- 100% customizable tool: The workflow stages & roles will suit your specific needs, and we will help you set them!
- Secured interface with Single-Sign-On authentication
- Interconnectivity with internal tools or third-party solutions
- Gain of time & efficiency without any loss of information
- API link to Markify Search & Watch platform to ease review of clearance searches results
Engage Contributors From Diverse Teams
Collaboration and openness are key in the creative process. Questel’s Brand Proposal platform will allow you to open the proposal stage to any contributor or teams of your choice – the best proposal may not come from where you expect it! For preliminary and full clearance searches, you can cooperate with in-house or outside counsels alike. Whenever needed, a stakeholder that is involved in the creation, search or filing stage can revert to another and ask questions. You thus both increase efficiency and ensure alignment with campaigns’ scope.
Quickly Get Strategic Information and Enrich Your Brand Proposal Workflow
Keep track of all legacy suggestions and get statistics on teams’ creativity and success rates. Was a proposal filed, or abandoned? How many preliminary and full clearance searches were run for a project? Those business insights can help you shape your next decisions and will certainly provide precious information to the marketing and legal departments.