Overview

Entry Count, part of DTiQ’s VIDEOiQ / 360iQ platform, uses existing security cameras and advanced analytics to deliver accurate, real-time counts of people entering a location. Integrated into the 360iQ dashboard, it supports cross-store comparison, scheduling, and conversion analysis. The solution helps operators align staffing and inventory with actual foot traffic, measure marketing effectiveness, and compare entries to transactions — all without requiring additional hardware.

Features and Capabilities

• **Core capability: **Real-time entry counts from existing security cameras, accessible through 360iQ dashboards and mobile devices.
• **Reporting & analytics: **Overview dashboards display total entries, traffic by time of day, day of week, and location.
• Exportable reports integrate with sales or transaction data for deeper performance analysis.
• **Operational use cases: **Align staffing and preparation with peak traffic periods to improve service speed and reduce queue times.
• Compare store traffic to POS transactions to identify conversion gaps and optimize performance.
• **Integration & platform: **Built into the VIDEOiQ / 360iQ platform with no additional cameras required. Integrates seamlessly with POS systems and other DTiQ modules.
• **Accessibility & UX: **Data available via desktop portal and mobile app, with filters by time, date, and location for easy analysis.
• **Accuracy & subscriptions: **Requires an active Entry Count subscription and provides user guidance for dashboard navigation and detailed drill-downs.
• **Business outcomes: **Supports optimized scheduling, improved marketing measurement, performance benchmarking, and data-driven operational improvements to increase efficiency and reduce waste.