Entropik's Decode is an AI-powered unified insights platform designed to replace fragmented research processes and multiple disconnected data silos. It captures customer emotion, behavior, and feedback in real-time, enabling teams to make smarter decisions up to four times faster with reduced guesswork. The platform is built for various teams, including CX leaders looking to track customer emotion and loyalty, marketers testing creatives and campaigns with emotion and attention data, insights teams organizing and activating feedback with GenAI summaries, and design teams backing decisions with objective emotion and attention data. Decode 2.0 offers a wide range of use cases such as ad testing, consumer journey mapping, package testing, creative testing, live website testing, prototype testing, and more. It integrates with existing workflows and tools, providing security and compliance certifications like ISO, GDPR, and SOC 2. The platform leverages technologies like Facial Emotion AI, Voice Emotion AI, Attention Measurement, Eye Gaze Tracking, and an AI Research Assistant to deliver comprehensive customer understanding.

Features & Benefits

• Unified Insights Platform: Replaces 5+ tools with a single AI-powered platform for emotion, behavior, and feedback analysis.
• Real-Time Insights Delivery: Provides immediate access to customer signals for faster decision-making.
• AI-Powered Analysis: Utilizes GenAI for summaries, recommendations, and advanced insights from customer data.
• Multi-Method Approach: Integrates various research methodologies including facial coding, voice analysis, and eye-tracking.
• Security and Compliance: Certified with ISO, GDPR, and SOC 2 for trusted and secure data handling.