Overview

ShareThis Data Enrichment delivers global consumer interest and intent data to enhance your existing customer and prospect datasets. With access to behavioural signals from over 3 million websites, 1.5 billion users and 18 billion monthly events, the solution enables deeper segmentation, personalized outreach, targeted activation and improved customer experience. The service supports activation across a variety of marketing and analytics workflows—allowing you to enrich identity sets, feed into CDPs or activate audiences on programmatic platforms while adhering to strict privacy and compliance standards.

Features and Capabilities

• Data Enrichment Capability: Enhance first‑party datasets with behavioural attributes and interest‑scores to get a fuller view of users and prospects.
• Audience Segmentation: Pre‑built 1,000+ off‑the‑shelf audience segments plus ability to build custom segments based on real‑time intent and signals.
• Activation & Targeting: Seamless integration with programmatic platforms; supports feed‑based ingestion, device identities (IDFA/GAID) and daily batch updates for enrichment.
• Insights & Analytics: Measure ad/campaign impact, detect market shifts, competitor activity, and derive intelligence from global behavioural data.
• Scale & Coverage: Data drawn from 3 million websites, representing 1.5 billion+ users and 18 billion monthly events — enabling large‑scale enrichment and activation.
• Compliance & Quality Assurance: Data collection with consent, auditing and verification to ensure data integrity and ethical usage.
• Use‑Case Flexibility: Enables upsell/cross‑sell segmentation, churn reduction via customer behaviour modelling, personalized messaging and improved campaign efficiency.