Overview

Salsify's Enhanced Content solution enables brands to transform standard product detail pages into engaging, below-the-fold experiences that captivate shoppers and drive higher conversion rates. By incorporating rich media elements such as videos, interactive comparison charts, image galleries, PDFs, and hotspots, brands can effectively convey their stories and provide shoppers with the information they need to make confident purchasing decisions. This approach not only enhances the shopping experience but also fosters brand trust and loyalty.

Features and Capabilities

• Boost Conversion Rates: Implementing enhanced content has been shown to increase conversion rates by up to 50%, with an average uplift of 15% across most categories. By providing engaging and informative product experiences, brands can capture shoppers' attention and encourage confident purchasing decisions.
• Publish at Scale Without Limits: Salsify allows brands to build and publish omnichannel enhanced content without constraints related to digital shelf space, impressions, or SKU limits. This scalability ensures that engaging product experiences can be delivered across the entire product catalog, reaching a broader audience.
• Tell Your Full Brand Story: By combining brand and product content, Salsify enables brands to craft compelling, enriched narratives that guide shoppers through the buying journey. This holistic storytelling approach helps differentiate products in a competitive market and strengthens brand identity.
• Optimize Content Strategy: Salsify provides visibility into content coverage and tracks traffic, allowing brands to identify opportunities to expand content reach and improve engagement. This data-driven insight supports continuous optimization of content strategies to better meet shopper needs.
• Easy-to-Build Page Layouts: The platform's intuitive drag-and-drop editor enables brands to quickly create rich media layouts in bulk for multiple products and destinations. This user-friendly interface streamlines the content creation process, reducing time-to-market and resource expenditure.
• Pull Always Up-to-Date Content: Salsify's Enhanced Content is natively unified with its Product Information Management (PIM) system, allowing brands to pull content directly from their source of truth. This integration ensures that all published content is accurate and up-to-date, maintaining consistency across channels.
• Identify Optimization Opportunities Fast: The platform enables brands to visualize rich media layout coverage in real-time and quickly identify gaps across retailers or products. This capability informs future content strategies by highlighting areas where content development or expansion is needed.