Overview

Leanplum is a mobile-first customer engagement platform that helps app teams orchestrate personalized, multi-channel campaigns and optimize the in-app product experience. It centralizes push, in-app messaging, email and web engagements, combines realtime user profiles and events, and adds A/B testing and remote configuration to measure and iterate on campaigns and product changes — all aimed at increasing retention, conversion and revenue for app-first businesses.

Features and Capabilities

• **Content creation & personalization: **Supports rich user profile attributes and event data to personalize messages; message templates and image-based in-app designs; localization and product-catalog driven personalization. Message previewing for mobile and browser avoids errors and supports spam testing for email deliverability.
• **Multi-channel orchestration: **Orchestrate push notifications, in-app messages, email, app-inbox and web campaigns from a single interface; control timing, channel priority and message sequencing for coordinated journeys.
• **A/B testing & optimization: **Built-in A/B testing for mobile apps and websites (UI, message content, timing, channel preference); run experiments to validate what increases engagement or conversion and roll out winners.
• **Realtime profiles & audiences: **Aggregate events and attributes into rich user profiles and reusable audiences; query historical behavior and create predictive or behavior-based segments for targeted campaigns.
• **LiveOps and remote configuration: **Remote config to change app behavior and run live operations without shipping code; support for promotions, feature flags, and time-limited events aimed at lifting ARPU and retention.
• **Analytics & measurement: **Campaign performance analytics, cohort and funnel analysis, and experiment result reporting to measure ROI; feeds into product and marketing decisions to close the loop between engagement and outcomes.
• **Integrations & data: **SDKs for mobile platforms and REST APIs for event ingestion; integrations for external data (e.g., product catalogs) and bi-directional data flows to warehouses and analytics tools for deeper analysis.
• **Workflow & collaboration: **Intuitive campaign workflows enabling non-developer teams (marketing, product) to create, preview, target and launch campaigns while maintaining governance over events and messaging.
• **Security & deliverability practices: **Includes email spam testing and other practices to preserve sender reputation and ensure deliverability; platform security and access controls to manage production campaigns.