emBlue offers an effective remarketing solution designed to help businesses recover lost revenue by addressing cart abandonment and re-engaging potential customers. The platform identifies consumers who visit a website or online store but do not complete a purchase. It then facilitates sending personalized messages, including details about the goods or services they were considering, to encourage them to return and finalize their transactions. This approach not only boosts ROI and conversion rates but also improves customer retention by fostering engagement and building trust through customized updates and exclusive deals. The core functionality is powered by emBlue's Content Management System, which transforms data into actionable outcomes. It allows for intelligent and dynamic content creation through tags and pixel tracking, tailoring unique messages based on individual user choices. Users can automatically include products from their catalog using pre-designed templates, streamlining the content design process. The system also automates email creation and ensures that sendings are based on the most recent product catalog, maximizing efficiency. Furthermore, emBlue enables highly targeted segmentation, allowing businesses to send specific mailings to niche audiences, with each email customized based on the contact's activity.

Features & Benefits

• Personalized Content Customization
  • Intelligently and dynamically creates unique content based on each user's choices using Tags and Pixel tracking.
• Automated Content Design
  • Automatically includes products from a catalog using pre-designed templates, eliminating the need for manual design each time.
• Time Optimization & Automation
  • Automates email creation and ensures sendings are made from the most recent product catalog submitted, maximizing efficiency.
• Targeted Segmentation
  • Enables sending of multiple mailings to highly targeted niches, tailoring each contact's email based on their activity.