Embed Next by Hyperface is a cloud-based, embedded credit card platform designed for brands and fintechs to rapidly launch and manage co-branded credit card programs in partnership with banks. The platform provides a comprehensive API stack covering customer onboarding, card issuance, card and account management, and rewards integration. It supports modular onboarding, configurable customer value propositions, and a single-window experience for end users. Advanced engagement features include Smart Tags for customer segmentation, intelligent nudges, transaction enrichment, instant EMI conversion, and spend categorization. The benefits engine enables brands to offer personalized rewards such as cashbacks, vouchers, milestone-based incentives, and third-party offers. Embed Next also delivers in-depth analytics, offer discovery, and tokenization, all while ensuring robust compliance and data security through close collaboration with bank infosec and compliance teams. The platform is built for seamless integration, rapid go-to-market, and continuous regulatory alignment, allowing brands to focus on customer experience rather than technical and compliance complexities.

Key Features

Comprehensive API Stack APIs for all stages of card program management.

• Customer onboarding, card issuance, and management
• Account management and rewards integration

Modular Onboarding and Configuration Flexible setup for diverse brand requirements.

• Configurable customer value propositions
• Single-window onboarding for end users

Smart Tags and Nudges Automated, personalized customer engagement.

• Transaction enrichment and spend categorization
• Instant EMI conversion and cross-sell nudges

Personalized Engagement and Benefits Engine Customizable rewards and offers.

• Cashbacks, vouchers, milestone-based rewards
• Third-party benefit integration

In-depth Analytics and Reporting Real-time insights and offer discovery.

• Tokenization support
• Analytics and campaign performance tracking

Compliance and Security Continuous, in-built compliance and data protection.

• Collaboration with bank infosec and compliance teams
• Secure, auditable workflows

Benefits

Rapid Go-to-Market Accelerates launch of co-branded credit card programs.

• Reduces time from months to weeks
• Ready SDKs and PWA for fast deployment

Seamless Integration Minimizes technical overhead for brands.

• Integrates with bank APIs and partner systems
• No need to build infrastructure from scratch

Enhanced Customer Engagement Drives card adoption and usage.

• Personalized nudges and rewards
• Unified customer experience

Regulatory Assurance Ensures ongoing compliance and security.

• Built-in compliance features
• Proactive regulatory alignment