Overview

BIK Email Marketing provides e‑commerce brands with an AI‑driven platform for creating, automating and analysing email campaigns. It enables users to build interactive, responsive HTML emails via drag‑and‑drop; segment audiences based on behaviour; set up automated customer journeys (welcome, abandoned cart, etc.); and track deliverability and campaign performance metrics such as open rate, click‑throughs and conversion. The platform emphasises high deliverability, integrated product‑recommendation blocks and deep integration with e‑commerce stores.

Features and Capabilities

• Drag‑&‑Drop Email Editor: Build aesthetic, interactive HTML emails without coding expertise.
• Audience Segmentation: Target campaigns to customer segments based on actions, behaviour or purchase history.
• Automated Customer Journeys: Set up welcome series, cart‑abandonment flows and other automated touchpoints.
• Dynamic Product Cards: Insert product recommendation blocks (best‑selling, new, similar, abandoned cart items) directly into emails.
• Campaign Analytics & ROI Tracking: Monitor metrics like total campaigns, open rate, click‑through rate, conversions and revenue attribution.
• Deliverability & Domain Management: Manage sender domains, verify setups, follow best‑practices to maintain high deliverability.
• Multichannel Support: While email is primary, the broader platform supports campaigns across channels (e‑mail, SMS, WhatsApp, etc.).
• E‑commerce Integration: Compatible with platforms like Shopify, enabling syncing of product feeds and customer behaviour.
• Content Quality Controls: Built-in checks for spam words, image‑text ratio, unsubscribe link compliance and template optimisation.
• Scalable Infrastructure: Suitable for large volumes of emails and campaigns, with support for automation and segmentation at scale.