ZINFI’s Email Marketing Management module is part of the Unified Partner Management (UPM) platform, designed to help organizations and their channel partners easily set up, customize, and manage multi-touch, co-branded email marketing campaigns. The module provides ready-to-use templates, supports drip campaigns, and ensures responsive design for optimal CTA visibility across devices. It includes tools for content management, test mailing lists, campaign performance tracking, and integrations for deliverability, allowing partners to execute and monitor email campaigns efficiently without maintaining their own email servers.

Key Features

Template Management Allows creation and deployment of customizable, co-brandable email templates for channel partners.

• Easy content setup and management
• Visibility configuration for content zones
• Test mailing list management
• CMS editor for content preview and updates

Campaign Setup & Launch Enables partners to select, customize, and launch email campaigns with integrated deliverability tools.

• Template selection and customization
• Zone Lock to protect branding in editable templates
• SendGrid integration for sending emails without dedicated servers
• Bounce Checker integration for email list verification
• Support for customized sender domains

Performance Tracking Provides real-time analytics and reporting on campaign effectiveness for both vendors and partners.

• Summary dashboard with campaign metrics
• Top performer lists
• Detailed activity reporting (clicks, downloads, form fills, etc.)

Benefits

Streamlined Partner Campaign Execution Enables consistent, scalable email marketing across distributed partner networks.

• Reduces setup time with ready-to-use templates
• Ensures brand integrity and compliance with Zone Lock

Improved Campaign Effectiveness Enhances deliverability and engagement through integrated tools and analytics.

• Increases inbox placement with bounce checking and list cleaning
• Facilitates data-driven optimization with detailed reporting