Keep Your Ecommerce Channels, ERP And Stores In Sync

Ecommerce is a great way to increase brand awareness, reach new customers and bring a wider catalog to customers. Ginesys ensures that your ERP and POS is synchronized with the shopping cart of your choice and marketplaces. Ginesys One ecosystem includes an Order and Inventory Management System (OMS) - Browntape that helps integrate with all marketplaces and webstores and manage inventory and orders in one place.

D2C Sales on Your Webstore Integrated with Your ERP Yes your Shopify/ Woocommerce/ Magento site is ready and works great but these ecommerce shopping carts are not great at managing inventory or integrating with different ERP systems or warehouse systems. Using the Ginesys WMS (Browntape) you would be able to get a simple panel to update inventory, pricing, check orders, generate picking batches and pack and ship the orders. Even better- with standard integrations with Ginesys ERP and many leading ERP and WMS systems, it becomes a breeze to update live inventory from the warehouse to the site and to book the sales in the accounting system.

Selling on Marketplaces Marketplaces are the easiest path to get started in the online world. In fact many D2C brands start with them. Ginesys supports selling on Amazon, Flipkart, Myntra, Paytm and 60+ marketplaces via integrations with order management systems like Browntape. In the case of Browntape (Ginesys OMS) we have order level integrations and in other scenarios we are providing the invoice posting functionality.

Drive your omnichannel retail business with automation to the next level Ginesys OMS (Browntape) has multiple options and rules to allocate orders automatically to warehouses and shops based on stock availability at these fulfillment centers. Ecommerce website orders can be automatically split and fulfilled from various locations. Reservation of orders can be automated by the order management software (OMS) depending on the inventory system being used. In Ginesys WMS stock reservation for online orders is a standard feature.

Bringing POS inventory to marketplaces Ginesys POS works with Browntape (Ginesys OMS) to bring the POS inventory online to all marketplaces. This makes omnichannel retail possible, even in a marketplace scenario. Similar integrations are available with other order management software (OMS).

Warehouse management for reliable operations Ginesys warehouse management systems is fully integrated with Browntape order management system for perfect order picking and timely fulfillment of ecommerce orders from your site as well as marketplaces.

Shipping management Browntape (Ginesys OMS) allows you to integrate with all leading shipping partners. You can create shipping labels in marketplace specific formats, create manifests and AWB. You can also update marketplaces right from within Browntape about ready to ship orders and also schedule pickups.

Detailed Payments and Accounting reconciliation Browntape OMS tracks marketplaces payments and various charges automatically. It also gives you an idea of profit per order and per item. With Ginesys, this goes a step further, and you can automatically get all credits and debits for ecommerce orders created in your ERP. This saves you immense effort as this is the most tedious part of online selling!

Features

• Multi-Channel Integration: Connects with 60+ marketplaces and webstores like Amazon, Flipkart, Shopify, and Magento.
• Automated Order Allocation: Smart rules assign orders to the best warehouse or store based on stock and location.
• Real-Time Inventory Sync: Keeps stock levels updated across all channels to prevent overselling and stockouts.
• Shipping & Logistics Integration: Supports major couriers with label generation, manifest creation, and pickup scheduling.
• Accounting Reconciliation: Tracks payments, charges, and profits per order, syncing data directly with ERP systems.