Overview

Perpetua eCommerce Business Intelligence is a cloud-based analytics and intelligence solution designed for e-commerce brands and agencies. It enables seamless integration of marketplace sales, retail and advertising data into one platform with custom dashboards, reporting and advanced insights. By connecting data sources like Amazon Advertising, Walmart, Instacart and destinations such as Snowflake, Redshift, and Google BigQuery, it helps eliminate silos and deliver a unified view of performance and growth opportunities.

Features and Capabilities

• Data Integrations: Connect marketplace, retail and ad-data sources in one place; supports Amazon Advertising (Sponsored Ads, Best Seller Rank, Organic Rank, Share of Voice, Search Frequency Rank, SP API, Amazon Stream, Amazon DSP), Walmart Advertising, Criteo, Instacart, and Perpetua proprietary sources.
• Destinations & Visualisation Tools: Export or connect to Snowflake, Amazon Redshift, Google BigQuery, Microsoft SQL Server, PostgreSQL and whichever BI/visualisation tool the customer uses.
• Custom Reporting: Offers a library of bespoke report templates or tailored reports built by Perpetua’s BI experts; includes custom visualisations and data displays for brands and agencies.
• Amazon Marketing Cloud (AMC) Support: Provides advanced insights into customer journey, lifetime value, and loyalty metrics using AMC integration.
• Unified Insights & Analytics: Allows brands to measure true impact of advertising spend across multiple channels and marketplaces, and benchmark within categories and segments.
• Growth Infrastructure: Designed to support large data volumes and advanced queries; pricing reflects storage and query costs (e.g., starting at $50/month for storage plus additional for more than 100 GB).