Overview

Zelros by Earnix is an AI-first personalization and recommendation platform for insurance and banking that delivers real-time, hyper-personalized product recommendations, advisor guidance, and automated content to improve customer engagement, conversion and operational efficiency. It combines generative AI, predictive models and explainable decisioning to integrate recommendations with pricing, rating and underwriting workflows across channels.

Features and Capabilities

• Core platform & integration: API-first, low-code platform that integrates with insurers’ pricing, rating and underwriting systems to deliver recommendations where agents and customers interact.
• Real-time personalized recommendations: Generates contextual, customer-specific product and coverage recommendations in real time across digital channels and agent interfaces.
• Generative AI content: Produces natural-language content such as emails, landing pages, agent prompts and explanatory text to support offers and agent conversations.
• Predictive & explainable AI: Combines predictive scoring with explainability controls so recommendations are auditable and aligned with governance requirements.
• Agent & advisor tooling: Provides in-agent guidance, workflow prompts and next-best-action insights to enhance advisor performance and sales prioritization.
• Operational automation & workflows: Uses agentic automation to streamline back-office processes, accelerate decisioning and reduce manual handoffs.
• Responsible AI & governance: Includes controls for bias mitigation, model governance and compliance, suitable for regulated financial environments.
• Scalability & deployment: Cloud-native SaaS architecture enabling rapid rollout and scaling across markets and distribution channels.
• Analytics & measurement: Delivers dashboards and reporting to measure conversion uplift, recommendation accuracy and overall business impact.