DriveK Car Configurator Portal

DriveK is a SaaS-based vehicle configuration and lead generation portal developed by MotorK, designed to serve as a B2C virtual marketplace for the automotive industry. It enables users to compare, configure, and select vehicles online, while providing car manufacturers and dealers with a powerful tool for qualified lead generation and customer engagement.

Features

• Online car comparison and configuration for end-users
• Integration with over 20 publishing partners
• Real-time access to vehicle data and pricing
• Multichannel data analysis using machine learning
• GDPR-compliant data handling and lead management
• Automated lead qualification and follow-up system
• Custom segmentation and targeting capabilities

Capabilities

• Generates over 60,000 qualified leads monthly
• Supports over 1.5 million unique users per month
• Profiles and contacts hot leads within 15 minutes
• Performs up to 8 follow-up calls per lead
• Analyzes consumer behavior across digital channels
• Integrates with OEM systems and dealer tools
• Supports automotive advisors in lead nurturing

Benefits

• Boosts lead conversion rates for car dealers and OEMs
• Improves customer experience through personalized vehicle selection
• Reduces time-to-contact and increases engagement
• Enhances marketing precision with data-driven segmentation
• Ensures regulatory compliance and data privacy
• Streamlines the digital sales funnel from interest to purchase
• Provides scalable and stable infrastructure for automotive lead generation