DRINKS Amplify is an advertising and retail media solution designed for alcohol brands and suppliers. It enables brands to promote products within digital alcohol retail environments while complying with industry and regulatory constraints. The platform focuses on activating media close to the point of purchase, using commerce and shopper behavior signals to improve relevance and measurement. Advertising is delivered within approved retail and marketplace contexts, allowing brands to reach consumers who are already eligible and actively shopping. DRINKS Amplify operates as an infrastructure layer that connects alcohol brands, retailers, and commerce platforms. It provides tools for campaign execution, targeting, and performance reporting without requiring brands or retailers to build their own alcohol‑specific media systems.

Key Features

Retail Media Activation

Delivers ads within alcohol retail channels.

• On‑site and in‑store digital placements
• Commerce‑aligned ad delivery

Audience Targeting

Uses commerce and shopper data.

• Targeting based on shopping behavior
• Contextual and category‑level targeting

Compliance‑Aware Advertising

Applies alcohol marketing rules.

• Age‑restricted audience enforcement
• Channel and placement controls

Campaign Management

Supports end‑to‑end execution.

• Campaign setup and scheduling
• Budget and placement control

Performance Measurement

Tracks campaign outcomes.

• Sales and conversion measurement
• Reporting tied to commerce activity

Benefits

Improved Purchase Influence

Reaches shoppers near transaction points.

• Advertising closer to checkout
• Higher relevance compared to broad media

Regulatory Safety

Reduces marketing compliance risk.

• Built‑in alcohol advertising safeguards
• Controlled retail environments

Better Media Efficiency

Aligns ads with buyer intent.

• Reduced wasted impressions
• Focus on eligible consumers

Actionable Performance Insights

Improves decision‑making.

• Visibility into campaign effectiveness
• Data connected to retail outcomes

Simplified Alcohol Advertising

Avoids custom media builds.

• Centralized media execution
• Reduced operational complexity