Overview

dJAX Enterprise AdServer is an integrated, white-label ad-serving suite built for publishers, ad networks and agencies to run, manage and monetize display, mobile and video inventory from a single platform. The package typically bundles a professional ad server with supply-side (SSP) and demand-side (DSP) components, programmatic/RTB capabilities, affiliate and XML-feed integrations, in-game ad plugins, and optional SDKs for mobile app delivery. The platform is positioned to let organizations launch or operate independent ad networks, provide real-time reporting and deliver cross-platform campaigns while supporting standard IAB formats and common player delivery methods.

Features and Capabilities

• Core Ad Serving: A full ad server for campaign trafficking, creative management, scheduling, delivery capping and frequency controls — supports standard IAB display sizes and cross-device delivery for desktop, mobile web and apps.
• Programmatic & RTB Support: Integrated real-time bidding plumbing and programmatic interfaces enabling SSP capabilities for publishers to sell inventory to exchanges and DSPs in automated auctions.
• SSP / DSP Integration: Built-in or bundled SSP (supply side) and DSP (demand side) modules so operators can run both sides of the ad stack, mediate third-party networks and optimize yield.
• Video & Mobile Delivery: Video ad formats (inline, overlay, companion) and HLS/resilient streaming support plus mobile SDKs for iOS/Android to serve in-app inventory and track app metrics.
• White-label & Branding: Custom domain, branding and multi-tenant options so customers can offer a branded ad network or reseller service.
• Analytics & Reporting: Real-time reporting dashboards, inventory and campaign analytics, delivery and performance metrics to support revenue optimization and operational decisions.
• APIs & Integration: REST/API support for automation, third-party integrations (exchanges, data partners) and programmatic workflows to automate inventory and reporting tasks.
• Template Engine & Creative Tools: Template engines for creative rendering, support for third-party tags/VAST and creative templates to simplify multi-format delivery.
• Monetization Plugins: Affiliate features, in-game ad plugins, and mediation to increase fill and monetize niche inventory.
• Deployment & Consulting: Vendor offers consulting and implementation services around ad operations, blockchain/ad-tech integrations and customizations for complex setups.