Distro is a powerful lead routing software designed for high-growth revenue teams, making complex lead distribution simple and efficient. It allows users to route any Salesforce record, match leads to the correct accounts, and enforce Service Level Agreements (SLAs) across sales teams. Unlike many other solutions, Distro is exceptionally easy to use, with setup achievable in an hour and updates in seconds, capable of handling any lead distribution scenario. It supports routing based on any Salesforce object (standard or custom) using AND/OR logic, triggered by new records or updates. Distro can automatically assign leads to the correct account and owner, match and merge duplicates, and provides detailed tracking and audit logs for each record's journey. It also facilitates SLA monitoring with reminders and reassignment capabilities, along with instant notifications for reps. Advanced features include multi-decision workflows, granular weighting and calibration rules, and an intuitive, guided flow builder that prevents configuration errors. Automated vacation management syncs with calendars to remove out-of-office reps from queues, and a preview mode allows testing of routing logic with actual Salesforce records before publishing. Distro also offers simple lead-to-account matching with an intuitive funnel layout. It is praised by marketing, sales, and operations leaders for its ease of use and significant time savings in manual assignment, lead time, and administrative tasks. Use cases include assigning named and target accounts, distributing MQLs/PQLs, lead scoring and redistribution, assigning leads from various sources, and seamlessly assigning new customers to the right teams. Distro is part of Chili Piper's Demand Conversion Platform, integrating with existing martech stacks and offering consolidated demand conversion data.

Features & Benefits

• Complex Lead Routing: Routes any Salesforce record (standard/custom objects) with AND/OR logic, triggered by new records or updates.
• Automated Assignment & Matching: Automatically assigns leads to correct accounts/owners, matches and merges duplicates, and handles lead-to-account matching.
• SLA Enforcement & Notifications: Tracks and reports on routed records, provides audit logs, sets SLAs with reminders, and offers instant notifications.
• Ease of Use & Configuration: Intuitive guided flow builder, preview mode for testing, and automated vacation management.
• Time Savings & Efficiency: Significantly reduces time spent on manual lead assignment and administrative tasks.