Overview

dJAX Display Adserver is a white-label ad-serving platform that enables publishers, advertisers and agencies to manage, target, deliver and report on display campaigns across web, mobile and video. The product supports standard IAB ad formats, frequency capping, real-time reporting and integrations for programmatic workflows (SSP/DSP/RTB), plus REST APIs and white-labeling for custom domains and branding. It is offered as part of a suite that also covers mobile, video and enterprise adserver packages.

Features and Capabilities

• Core Ad Serving & Inventory: Supports IAB standard formats for display, custom creatives, manual campaign linking, frequency capping, delivery capping and optimized DB storage for high throughput; publisher inventory management and campaign rotation are included.
• Video Delivery & Standards: Handles inline/overlay/companion video ads; supports VAST (all versions), VPAID, VMAP, HLS progressive delivery and integration with common players (JW/HTML/Flow).
• Mobile & In-App Support: Mobile ad formats and SDKs for iOS/Android (in-app delivery), supports MRAID and IAB Rising Star mobile formats and full responsive creatives.
• Programmatic, RTB & Plugins: Integrates SSP/DSP plugins, OpenRTB support, header-bidding style monetization and RTB optimization; includes DSP/SSP modules to enable programmatic buying/selling.
• Reporting & APIs: Real-time statistics, campaign/inventory reporting exports (CSV/JSON/XML), REST API for inventory and reporting access and optional Google Data Studio connector for dashboards.
• White-label & Multi-tenant: White-label option for custom domain/logo/branding, affiliate/subscription manager features for multi-tenant setups and admin panels for publishers/advertisers/agency roles.
• Targeting & Retargeting: Geo, device and behavioral targeting; cookie-based retargeting workflows and dynamic audience lists for sequential and personalized delivery.
• Anti-fraud & Yield Controls: Click-fraud monitoring, QPS (requests-per-second) and caching controls, bid floor and invoice/payment modules for marketplace monetization.
• Extensibility & Plugins: XML feed support, third-party plugin compatibility, custom plugins (VAST mediation, in-game ads, native widgets) and marketplace for add-ons.
• Deployment & Support: On-premise or hosted options, consulting for programmatic platform setup and available demo/support packages.