Discuss Platform

The Discuss platform is a qualitative research solution designed to help organizations capture, understand, and analyze consumer experiences more efficiently. It supports the full research lifecycle—from project setup to interviewing, feedback collection, and insight generation. By combining human-led interviews, asynchronous video feedback, and AI‑assisted analysis, the platform enables faster decision‑making, richer customer understanding, and scalable insights across teams.

Features

• Centralized hub for planning and managing qualitative research projects
• Support for live virtual focus groups and one‑to‑one interviews
• Tools for self‑paced feedback, video prompts, and unmoderated usability testing
• AI‑assisted workflows to accelerate setup, analysis, and reporting
• Repository for storing, organizing, and revisiting all qualitative research materials

Capabilities

• Transforms raw consumer input into structured insights across the organization
• Automates core research tasks such as summarization, tagging, and theme detection
• Facilitates global research with multi‑market reach and flexible data collection methods
• Supports mixed‑method research by combining live, asynchronous, and uploaded materials
• Enables collaboration among teams through shared highlight reels and insight assets

Benefits

• Reduces analysis time and speeds up insight delivery for faster decision cycles
• Improves understanding of customer needs through rich video‑based feedback
• Provides scalable research capabilities for teams of any size
• Simplifies complex workflows by unifying research activities in one platform
• Enhances organizational alignment through easily shareable consumer insights