Discover: Personalized Browse and Navigation by Algonomy creates a dynamic shopping experience that re-sorts product displays in real time, instantly matching shoppers' current and past preferences. This allows for fine-grained control over merchandising, including boosting, blacklisting, and exclusions. The software enables easy personalization by attributes such as product, price, newness, brand, and category affinities. It aims to increase browse and navigation click-through rates by surfacing the most relevant products on category pages for both web and mobile stores, thereby reducing decision fatigue. Personalized sorting presents preferred products upfront, eliminating the need for customers to dig through extensive catalogs. Dashboard reports provide visual insights into key performance metrics and the impact of personalization, while A/B and MVT capabilities allow for rapid testing and optimization of configurations. Mobile configurations are also supported to enhance the browsing experience and conversions on smaller screens.

Features & Benefits

• Dynamic Product Display: Re-sorts products in real time based on shopper preferences for a personalized browsing experience.
• Merchandising Control: Offers fine-grained control over product display rules, including boosting, blacklisting, and exclusions.
• Attribute-Based Personalization: Allows customization of attribute importance (product, price, newness, brand, category) for tailored recommendations.
• Increased Click-Thru Rates: Surfaces relevant products on category pages to lift engagement and reduce decision fatigue.
• Reporting and Optimization: Provides dashboard reports for performance insights and A/B/MVT testing for configuration optimization.