Digital Media for Destinations is an advanced SaaS solution designed to revolutionize destination marketing. It combines Amadeus' extensive traveler insights, multi-channel campaign management, and data-driven optimization to help destinations effectively plan, implement, and analyze their digital marketing efforts. The platform leverages AI-driven technology and proprietary data to enhance campaign performance and measure real-world impact.

Key Features

Comprehensive Campaign Planning Utilize Amadeus' traveler insights for strategic campaign development

• Access to forward-looking accommodation and air search data
• End-to-end visitor journey analysis

Multi-Channel Reach Expand destination visibility across various digital platforms

• Programmatic display and video advertising
• Search engine marketing
• Social media and mobile app campaigns

AI-Driven Optimization Enhance campaign performance with advanced technology

• Machine learning algorithms for budget allocation
• Custom-built audience targeting
• AI-driven digital marketing platform

Benefits

Improved Campaign Efficiency Optimize marketing efforts for better results

• Data-driven decision-making
• Efficient budget allocation across channels
• Real-time campaign optimization

Enhanced ROI Measurement Accurately track and analyze campaign performance

• Conversion tracking technology
• Geolocation capabilities for visitor verification
• Linkage between media impressions and actual visits