Amadeus Digital Media for Airlines is a sophisticated SaaS platform that empowers airlines to create, manage, and optimize their digital marketing campaigns. By harnessing traveler insights, proprietary data, and machine learning algorithms, this solution enables airlines to allocate budgets efficiently, plan targeted campaigns, and measure conversions accurately.

Key Features

AI-Driven Campaign Optimization Utilizes machine learning algorithms for efficient budget allocation and campaign performance

• Bespoke targeting services
• Actionable data insights for campaign optimization

Comprehensive Campaign Management End-to-end support for digital advertising campaigns

• Planning and strategy development with expert consultants
• Campaign creation, execution, and optimization

Multi-Channel Advertising Diverse advertising options across various platforms

• GDS priority placement
• Text and display campaigns
• Trip document advertising

Benefits

Increased ROI Boost campaign return on investment through advanced targeting and measurement

• Accurate conversion measurement
• Efficient budget allocation

Enhanced Traveler Engagement Maintain top-of-mind presence throughout the customer journey

• Pre-trip inspiration to post-trip engagement
• Global audience reach in 195 markets

Data-Driven Decision Making Leverage Amadeus' extensive traveler insights and air search data

• Access to proprietary data from leading Business Intelligence suite
• Verify actual bookings through partner network and geolocation capabilities