Digital touchpoints are given ever-greater importance in the COVID world: How capable is your organization in managing and integrating these touchpoints along the buying journey of your customer?

As digital commerce continues to boom, the importance of integrated channels and services for customers keeps on growing. And still, customers experience silos across channels, calling for the adoption of a single customer view. Samsung SDS Digital Marketing service brings together diverse data sets scattered across various channels and systems to enable a 360 analysis of the customer view and manage the customer journey based on buying behavior data fed in across the entire lifecycle, from awareness and purchase to promotion and service.

Features

• **Differentiated User Experience: **Our analysis of customer data enables campaigns featuring personalized recommendation, increase in sales, and enhanced brand value. By offering seamless experience with improved touchpoints, customers are locked in throughout the entire lifecycle, turning them into loyal, lifetime customers.
• **Proven Assessment Framework: **Our assessment framework, proven through multiple digital marketing projects for Samsung companies and other Korea-based clients, as well as our top-notch experts in industry-specific strategy and process, present the optimal innovation strategy in a short timeframe. The framework offers services tailored to companies of different trades, such as effective channel-campaign integration and targeted campaign proposals, bringing your digital marketing capability to another level.
• **Promotion Optimized through Predictive Marketing Results: **We enable marketers to pull, analyze, and monitor customer engagement data, and conduct personalized retarget marketing and cross-selling. Alongside our data scientists, we offer the know-how to analyze diverse factors of marketing activities and predict their results to derive insights needed for designing the optimal promotion.
• **Synergy through System-Platform Integration: **We have extensive experience and know-how in integrating internal and external systems, such as the product data on dot-com sites at marketing touchpoints, commerce platform, customer support system, review & analysis system, and diverse CRM systems. Marketing effect is maximized by interfacing data while leaving system-specific characteristics intact.