Cendyn Digital Marketing Platform is a comprehensive SaaS solution designed for hotels to manage and optimize their digital advertising campaigns. This powerful platform enables hotels to increase direct bookings by up to 30% through tailored campaigns, enhanced visibility on various channels, and advanced reporting capabilities.

Key Features

Customizable Campaign Management Flexible campaign distribution and bidding models

• Mix of cost per click and commission-based strategies
• Adaptable to changing demand and market conditions

Multi-Channel Visibility Increased hotel visibility across various platforms

• Google Property Promotion Ads
• Tripadvisor Sponsored Placement
• trivago Sponsored Listing

Google Performance Max Integration Leverage Google's advanced advertising capabilities

• Targeted ads across all Google surfaces
• Enhanced traveler touchpoints throughout the purchase journey

Search Engine Optimization Improve search result rankings and drive qualified traffic

• Top positioning on Google search results
• Seamless management of Search Ads campaigns

Comprehensive Reporting Transparent performance tracking and analysis

• Automated reporting dashboards
• Custom reports for specific KPIs and campaign performance

Benefits

Increased Direct Bookings Boost hotel revenue through direct reservations

• Up to 30% increase in direct bookings
• Reduced reliance on online travel agencies (OTAs)

Enhanced Online Presence Improved visibility and competitiveness in the digital space

• Prominent placement on price comparison sites
• Increased exposure in destination searches

Streamlined Campaign Management Efficient and centralized control over digital marketing efforts

• All-in-one platform for multiple campaign types
• Easy launch, management, and tracking of campaigns

Data-Driven Decision Making Improved marketing strategies through comprehensive analytics

• Transparent performance tracking
• Customizable reports for in-depth analysis