Bombora Digital Audiences is a B2B audience data platform that enables marketers to build, activate, and measure highly targeted digital audiences. Powered by Bombora’s proprietary data co-op and intent data, it offers both pre-built and custom audience segments, supporting omni-channel activation across display, video, CTV, audio, and mobile. The solution is designed for precision targeting, flexible segmentation, and comprehensive measurement, helping businesses reach relevant buyers throughout the buying journey.

Key Features

Configurable Audience Segmentation Build audiences using over 560 B2B attributes from Bombora’s exclusive data co-op.

• Segment by firmographics, demographics, behavioral, and intent data.
• Tailor audiences to align with campaign strategy and business goals.

Omni-channel Activation Seamlessly activate audiences across major digital channels.

• Integrations with leading DSP, SSP, and DMP platforms.
• Reach targets via display, video, CTV, audio, mobile, and social.

Custom and Syndicated Audiences Access both off-the-shelf and bespoke audience segments.

• Hundreds of pre-built segments for rapid activation.
• Custom audience creation for unique targeting needs.

Intent Data Integration Leverage Bombora’s Company Surge® intent data for enhanced targeting.

• Identify and engage accounts showing active interest in relevant topics.
• Prioritize outreach to in-market accounts.

Comprehensive Measurement and Insights Data-driven insights and robust campaign analytics.

• Measure effectiveness and optimize campaigns with granular metrics.
• Transparent account-level reporting for ABM strategies.

Privacy-First, Publisher-Sourced Data Data sourced from Bombora’s B2B Intent Data Cooperative.

• Persistent, consent-driven data collection.
• Exclusive access to high-quality, publisher-sourced intent signals.

Expert Support Access to Bombora’s Audience Desk.

• Guidance from data scientists and digital marketing experts.
• Assistance in audience building and campaign optimization.

Benefits

Precision Targeting Reach the right B2B buyers with tailored audience segments.

• Higher campaign relevance and engagement.
• Reduced wasted ad spend.

Full-Funnel Activation Engage audiences at every stage of the buyer’s journey.

• Support for branding, consideration, and lead generation campaigns.
• Align sales and marketing efforts for better conversion.

Scale and Flexibility Effortlessly scale campaigns and adapt to changing needs.

• Activate across hundreds of distribution channels.
• Easily adjust segmentation as strategies evolve.

Enhanced Campaign Performance Drive measurable results and maximize ROI.

• Improved click-through and conversion rates.
• Transparent reporting and optimization tools