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Digital Asset ManagementOptimizely

Optimizely’s Asset Management platform offers advanced tools for organizing, storing, and managing digital assets, ensuring efficient workflows and seamless collaboration across teams.

Vendor

Vendor

Optimizely

Company Website

Company Website

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Product details

Get the most out of your marketing assets

Manage, organize and easily reuse brand-approved content with fully-integrated digital asset management.

Keep all marketing assets in one place.  A searchable, centralized repository purpose-built for marketers that eliminates the dreaded: "Where is the latest version of this?" 

  • Multi-format support 
  • Batch uploading and labelling 
  • OCR search, filters and folders

Control your brand.  Maintaining governance and ensuring consistent messaging and visuals across all your assets just got (a lot) easier. 

  • Asset Collections and Brand Portals 
  • Brand Templates 
  • Asset Expiry 
  • Asset Lineage 

Integrate asset storage into the content lifecycle.  Connect all upstream and downstream processes with a fully integrated tool that accounts for what happens before and after an asset is stored. 

  • Content request management 
  • Visual content calendars 
  • Customizable workflows for collaborating on content 
  • Omnichannel Publishing 
  • Native Asset Picker within Optimizely CMS 

Automate with AI.  Thoughtfully-embedded AI removes manual work and gives time back to content creators to be, well, creative. 

  • AI-Tagging 
  • Automated image and video renditions with smart cropping 
  • AI text and image generation 

Features

  • **Accelerate asset discovery: **Centralize storage of all digital assets, from video to images, to documents
  • **Ensure governance and brand control: **Create brand templates and build portals and with the most up-to-date assets
  • **Maximize content usage: **Seamlessly publish and distribute content to downstream systems