
Optimizely’s Asset Management platform offers advanced tools for organizing, storing, and managing digital assets, ensuring efficient workflows and seamless collaboration across teams.
Vendor
Optimizely
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Get the most out of your marketing assets
Manage, organize and easily reuse brand-approved content with fully-integrated digital asset management.
Keep all marketing assets in one place. A searchable, centralized repository purpose-built for marketers that eliminates the dreaded: "Where is the latest version of this?"
- Multi-format support
- Batch uploading and labelling
- OCR search, filters and folders
Control your brand. Maintaining governance and ensuring consistent messaging and visuals across all your assets just got (a lot) easier.
- Asset Collections and Brand Portals
- Brand Templates
- Asset Expiry
- Asset Lineage
Integrate asset storage into the content lifecycle. Connect all upstream and downstream processes with a fully integrated tool that accounts for what happens before and after an asset is stored.
- Content request management
- Visual content calendars
- Customizable workflows for collaborating on content
- Omnichannel Publishing
- Native Asset Picker within Optimizely CMS
Automate with AI. Thoughtfully-embedded AI removes manual work and gives time back to content creators to be, well, creative.
- AI-Tagging
- Automated image and video renditions with smart cropping
- AI text and image generation
Features
- **Accelerate asset discovery: **Centralize storage of all digital assets, from video to images, to documents
- **Ensure governance and brand control: **Create brand templates and build portals and with the most up-to-date assets
- **Maximize content usage: **Seamlessly publish and distribute content to downstream systems