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Digital Asset ManagementOptimizely

Optimizely’s Asset Management platform offers advanced tools for organizing, storing, and managing digital assets, ensuring efficient workflows and seamless collaboration across teams.

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Product details

Get the most out of your marketing assets

Manage, organize and easily reuse brand-approved content with fully-integrated digital asset management.

Keep all marketing assets in one place.  A searchable, centralized repository purpose-built for marketers that eliminates the dreaded: "Where is the latest version of this?" 

  • Multi-format support 
  • Batch uploading and labelling 
  • OCR search, filters and folders

Control your brand.  Maintaining governance and ensuring consistent messaging and visuals across all your assets just got (a lot) easier. 

  • Asset Collections and Brand Portals 
  • Brand Templates 
  • Asset Expiry 
  • Asset Lineage 

Integrate asset storage into the content lifecycle.  Connect all upstream and downstream processes with a fully integrated tool that accounts for what happens before and after an asset is stored. 

  • Content request management 
  • Visual content calendars 
  • Customizable workflows for collaborating on content 
  • Omnichannel Publishing 
  • Native Asset Picker within Optimizely CMS 

Automate with AI.  Thoughtfully-embedded AI removes manual work and gives time back to content creators to be, well, creative. 

  • AI-Tagging 
  • Automated image and video renditions with smart cropping 
  • AI text and image generation 

Features

  • **Accelerate asset discovery: **Centralize storage of all digital assets, from video to images, to documents
  • **Ensure governance and brand control: **Create brand templates and build portals and with the most up-to-date assets
  • **Maximize content usage: **Seamlessly publish and distribute content to downstream systems