Digital AI℠ is a service provided by CallSource designed to offer comprehensive tracking and attribution of web and social media traffic. It identifies leads, chats, and calls, pinpointing online prospects with the highest likelihood to purchase. The platform also reports on vehicles frequently viewed within the Licensee's market area and compares the Licensee's pricing against competitors. Digital AI℠ can automatically manage dynamic telephone tracking numbers provided by CallSource. The service is offered under a Software as a Service (SaaS) model, with CallSource providing technical support and the Licensee responsible for account security and compliance with applicable laws and regulations. The agreement outlines terms for service provision, restrictions, responsibilities, confidentiality, payment, term, termination, warranty, indemnity, and limitations of liability.

Features & Benefits

• Traffic Attribution: Tracks and accurately attributes cross-domain web and social media traffic in the form of leads, chats, or calls.
• Lead Identification: Identifies online prospects most likely to buy.
• Market & Pricing Insights: Reports on vehicles most often viewed in the Licensee’s market area and compares the Licensee’s pricing with competitors’ pricing.
• Dynamic Number Management: Automatically manages dynamic telephone tracking numbers.