Basis is a comprehensive digital advertising automation platform designed to simplify and optimize the entire campaign lifecycle for marketers. It consolidates workflow, breaks down channel silos, and automates key tasks to improve efficiency and effectiveness in digital media execution.

Key Features

Workflow Consolidation Basis integrates various aspects of digital advertising into a single platform

• Breaks down channel silos
• Accelerates digital media execution

Automated Optimizations The platform provides automated adjustments for campaign performance

• Enables seamless pacing and analysis
• Generates better outcomes through data-driven optimizations

Multi-Channel Reporting Basis streamlines reporting across various advertising channels

• Automates report consolidation
• Reduces manual work in campaign closure

Benefits

Time and Cost Savings Automation leads to increased efficiency in campaign management

• Simplifies processes in fragmented media markets
• Reduces time spent on routine tasks

Enhanced Campaign Performance The platform's automation capabilities improve overall campaign results

• Optimizes planning, performance, and measurement
• Allows focus on media strategy and outcomes

Improved Collaboration Basis facilitates better teamwork in digital advertising efforts

• Consolidates workflow in one platform
• Enables more efficient communication and task management