The Didomi Preference Management Platform enables companies to collect customer choices and zero-party data directly from the source, moving beyond cookie-based tracking. This allows for the creation of exceptional user experiences and personalized marketing strategies. The platform facilitates the deployment of customizable preference widgets across various devices and domains, enabling businesses to engage customers at any point in their journey through full-page displays, embedded forms, or specific-purpose widgets. By putting customers in control of their data, Didomi helps generate trust, privacy-conscious growth, and ultimately, revenue. It offers built-in analytics to refine engagement strategies based on metrics like selection rates and average choices. The platform unifies customer choices into a single source for consent and preference management, including consent history, analytics, and compliance reporting, and integrates seamlessly with existing tech stacks via native integrations, custom connectors, and APIs.

Features & Benefits

• Customer Preference Widgets: Deploy customizable widgets to gather zero-party data on marketing, communication, and interests, bypassing cookies.
• Personalized User Experiences: Offer unique, branded experiences across devices and domains to delight customers and build loyalty.
• Multi-Channel Engagement: Engage customers through full-page displays, embedded forms, or specific-purpose widgets at any point in their journey.
• Zero-Party Data Collection: Gather quality, consented data directly from users to personalize experiences and strengthen brand bonds.
• Marketing ROI Enhancement: Boost marketing performance by eliminating irrelevant messaging, reducing unsubscribes, and fostering a more engaged customer base.
• Built-in Analytics: Leverage analytics on selection rates, average choices, and devices to refine engagement strategies.
• Unified Consent & Preference Management: Centralize customer choices, consent history, analytics, and compliance reporting in one platform.
• Tech Stack Integration: Maximize the value of customer choices with native integrations, custom connectors, and flexible API options.