Determ provides organizations with the tools to understand what is being said online about their brand, competitors, or industry. It enables users to stay updated on public opinion, react swiftly to feedback, and confidently report on PR ROI. The platform offers real-time tracking of owned and earned media, accessing over 100 million sources in any language or location, with the option to add custom sites for monitoring. Users have reported significant benefits, including improved coverage compared to similar tools, faster reaction times to potential crises or fake news, and substantial time savings (up to 20 hours per week) through automated monitoring and reporting processes. Determ empowers PR and marketing professionals to monitor, evaluate, and report their public relations impact with confidence, ensuring they receive relevant information instantly and can demonstrate the tangible value of their PR efforts.

Features & Benefits

• Online and Social Media Monitoring
  • Tracks owned and earned media in real-time, providing access to over 100 million sources in any language or location, with the flexibility to add custom sites for tracking. Focus search with precise keyword setup and filters.
• Real-Time and Spike Alerts
  • Enables users to get ahead of crises by reacting to positive or negative feedback as it happens, protecting brand reputation. Alerts are delivered instantly to inbox, Slack, or phone.
• PR Reporting & Analytics
  • Offers precise, visually stunning analytics to measure PR impact and prove value. Users can create comprehensive reports in minutes, not hours, showcasing the true impact of their PR efforts in a format that suits stakeholders.
  • PR reports
  • Clippings
  • PR metrics
  • PR data export
• AI Assistant Synthia
  • Enriches reports with AI-generated summaries and strategic insights into influential media coverage and online conversations, summarizing media mentions within a minute.
• Sentiment Analysis
  • Analyzes the emotional tone of mentions to provide deeper insights into public perception.
• Sources & Coverage
  • Provides extensive coverage from a vast array of online sources globally.
• Historical Data & Archives
  • Accesses past data for trend analysis and long-term insights.
• Mobile App
  • Allows for monitoring and alerts on the go.